Recent activity at The Canadian Tourism Commission
Meetings, budgets, and plans from this organization.
Mar 18, 2026·Strategic plan
Commission Canadienne Du Tourisme Annual Report 2030
This Annual Report details Destination Canada's performance and strategic execution for 2025, guided by its 'Tourism 2030: A World of Opportunities' strategy. The organization aims to accelerate tourism's economic value and long-term competitiveness through four strategic pillars: sector advancement, brand leadership, destination development, and collective intelligence. This involves increasing Canada's global tourism market share, leveraging its contribution to national export growth, and utilizing advanced data and AI for informed decision-making, ultimately envisioning tourism as a sustainable economic superpower that generates widespread prosperity and well-being across the country.
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The Canadian Tourism Commission Strategic Plan 2030
The strategic plan for The Canadian Tourism Commission (operating as Destination Canada) is centered on accelerating the value of tourism, generating national wealth and wellbeing, and enriching guest experiences. It is guided by four enduring drivers: Sector Advancement, Brand Leadership, Destination Development, and Collective Intelligence. The plan aims to strengthen Canada's global brand, advance the tourism sector's economic contribution, ensure long-term destination appeal, and build intelligence for informed decision-making, ultimately contributing to broader national growth objectives.
Dec 4, 2025·Strategic plan
Destination Canada Business Plan 2026-2030
This business plan outlines the strategic direction for Destination Canada to enhance the country's tourism economy, aiming to become one of the top seven global tourist destinations by 2030 and generate 160 billion dollars in annual tourism revenues. The plan focuses on four interdependent strategic pillars: brand leadership, sector advancement, destination development, and collective intelligence, with an emphasis on driving resilient demand, fostering investments, and strengthening the competitive tourism offerings.
Dec 4, 2025·Strategic plan
Destination Canada Corporate Plan Summary 2026-2030
This Corporate Plan Summary for Destination Canada outlines the organization's strategic direction from 2026 to 2030, focusing on four interconnected strategic drivers: Brand Leadership, Sector Advancement, Destination Development, and Collective Intelligence. The plan aims to position Canada as a top global travel destination, unlocking an annual tourism revenue of $160 billion while advancing economic resilience, cultural vibrancy, and environmental sustainability through targeted investments, partnerships, and data-driven approaches.
