Naima A. Dawson

The Community College District No. 508's strategic plan focuses on preparing for a clean energy future by developing workforce training programs in various clean energy sectors. The plan outlines a multi-year approach involving groundwork, external engagement, internal workgroup formation, and collaborative funding strategies. Key areas of focus include solar, wind turbine technology, HVAC, EV maintenance and manufacturing, and smart building technologies. The plan aims to align programs with state workforce priorities, expand partnerships with industry and community organizations, and secure funding through various grant opportunities. Targeted outcomes include increased student enrollment and completion rates in clean energy programs, job placement for graduates, and the development of new curricula used across multiple colleges. The plan also emphasizes building capacity through strategic partnerships and establishing a district-wide approach to clean energy workforce development.

The strategic marketing and branding plan focuses on rebranding City Colleges to create a competitive, clear, and identifiable brand identity. Key initiatives include conducting a brand audit, defining the brand position and essence through a district-wide steering committee, and deploying the new brand in campaigns to improve district KPIs. The plan also details marketing and communications strategies, organizational structure, budget allocation, and projected outcomes, including increased brand familiarity, positive impressions, inbound leads, applications, and enrollment. Future campaigns will utilize digital ads, traditional media, and out-of-home advertising.