Board meetings, strategic plans, and buyer signals from Murray Hupman’s organization
Dec 1, 2025·StrategicPlan
Board
Marine Atlantic Incorporated Accessibility Plan 2026-2028
This Accessibility Plan for Marine Atlantic Incorporated outlines initiatives for 2026-2028 to prevent and remove barriers for customers and employees, fostering an environment of dignity and full participation. It focuses on enhancing the built environment, improving programs and services, ensuring accessible communication and information technologies, updating transportation, embedding accessibility in procurement processes, and refining employment practices. The plan emphasizes providing a positive, accessible transportation experience and benefits from ongoing consultations with its accessibility advisory committee.
Enterprise
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The Corporate Plan for Marine Atlantic Inc. outlines the organization's strategic direction from 2025/26 to 2029/30, guided by the pillars of Operational Excellence, Customer Value, and Public Trust. Key focus areas include Environmental Stewardship, implementing a long-term fleet strategy, improving service offerings to better meet customer needs, innovating and automating operations, and fostering a positive people and culture. The plan aims to ensure a safe, reliable, and efficient transportation system, reduce GHG emissions, enhance customer experience, and meet traffic demand while maintaining fiscal responsibility.
Jan 1, 2024·StrategicPlan
Board
Marine Atlantic Inc Corporate Plan 2024-2029
The 2024/25-2028/29 Corporate Plan for Marine Atlantic Inc. (MAI) focuses on providing a reliable transportation system, fighting climate change, advancing Truth and Reconciliation, and promoting equity, diversity, and inclusion. Key objectives include achieving NetZero by 2050, developing a long-term fleet replacement strategy, improving service offerings, innovating and automating processes, and focusing on people and culture. The plan aims to balance operational excellence, customer value, and public trust while managing financial, operational, and human resource risks.
Jan 1, 2023·StrategicPlan
Board
Marine Atlantic Inc Corporate Plan 2023-2028
The 2023/24 - 2027/28 Corporate Plan for Marine Atlantic Inc. (MAI) focuses on providing a reliable transportation system, fighting climate change, advancing Truth and Reconciliation, promoting equity, diversity, and inclusion, and improving accessibility for persons with disabilities. Key objectives include achieving NetZero by 2050, developing a long-term fleet replacement strategy, improving service offerings, ensuring affordability and sustainability, innovating and automating processes, and focusing on people and culture. The plan also addresses major infrastructure investments and risk management strategies to ensure efficient and reliable service while meeting strategic objectives and shareholder priorities.
Extracted from official board minutes, strategic plans, and video transcripts.
