Sep 23, 2025StrategicPlan
BoardGlobant Vision
This document presents Globant's vision on how Artificial Intelligence (AI) is transforming the media and fan experience, focusing on the emerging concept of 'Sportainment'. It outlines key areas where AI plays a pivotal role, including enhancing personalized fan interactions, optimizing streaming platforms through advanced content management, revolutionizing sports broadcasting with automated storytelling, fostering deeper fan engagement via social media, and creating immersive, connected stadium experiences. The report emphasizes AI's potential to improve fan satisfaction, build brand loyalty, boost operational productivity, and uncover new avenues for monetization within the sports and media industries.