Associate Vice President for Communications and Marketing
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Aug 1, 2025·StrategicPlan
Board
Winthrop University Strategic Plan Update
This document provides an update on Winthrop University's ongoing multi-year strategic initiatives, focusing on academic program innovation, adult education, and the launch of an Honors College. Key strategic areas include strengthening branding and marketing, ensuring tuition transparency, elevating campus life, improving alumni engagement and fundraising, fostering professional development, and enhancing financial and campus planning processes.
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This document provides an implementation overview of various strategic initiatives across Winthrop. Key focus areas include academic program innovation, adult degree completion, and honors college transformation. It also details efforts in branding, marketing, tuition transparency, campus life enhancement, alumni/donor data health, annual giving, athletic fundraising, professional development for staff, budget process overhaul, and a 10-year campus roadmap for facilities and technology. The overview outlines specific projects with their start and end dates, budgets, and project leads, demonstrating a structured approach to achieving institutional goals.
Jun 10, 2025·StrategicPlan
Board
Winthrop Athletics Fundraising Strategy 2024-2025
This document outlines Winthrop Athletics' comprehensive fundraising strategy aimed at securing necessary resources to ensure the program's competitiveness and future growth. Key objectives include securing major gifts and endowed scholarships, developing a recurring gift society, expanding outreach beyond the local region, and planning for NCAA revenue share programs, all while making significant progress towards naming opportunities on the Athletics complex.
May 2, 2025·StrategicPlan
Board
Winthrop University Implementation Overview 2025
This document provides an implementation overview of strategic initiatives across Winthrop University, focusing on several key areas. These include academic program innovation with new degree launches and adult education, transformation of the Honors College, and strengthening of institutional branding and tuition transparency. Other priorities encompass enhancing campus life, improving alumni/donor data and annual giving, boosting athletics fundraising, and investing in professional development for faculty and staff. Additionally, the plan addresses the overhaul of the budget process and the development of a comprehensive campus roadmap for facilities and technology projects.
Extracted from official board minutes, strategic plans, and video transcripts.
