Mar 19, 2026Board meeting
Enrollment Management and Brand Equity Committee Draft Agenda
Key discussions included the Enrollment Management Report and the Enrollment Plan, which aligns with the University Strategic Plan using Fall 2024 as the baseline for sustainability goals, anticipating incremental growth in areas such as nursing and Roanoke academic programs. The Brand Identity Report covered the finalized University Communication Plan, detailing four goals (strategic focus, awareness and engagement, reputation, and brand equity) and new campaigns like "Culture of Care" and "Radford Proud." The committee also reviewed metrics for measuring the success of communication efforts and campus brand saturation.