Director, Marketing Division and Chief Marketing Officer at California Health Benefit Exchange
Employing Organization
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Decision makers at California Health Benefit Exchange
Administrative Services Division Director and Deputy Chief Operations Officer
Analyst II
Assistant Chief Financial Officer
Assistant Deputy Director of Human Resources
Audit Manager
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Public documents that mention Glenn Oyoung.
Covered California's approved operating and capital budget for fiscal year 2026-27, the legal budget of record.
This document outlines Covered California's proposed operating and capital budget for fiscal year 2026-27, detailing resource allocation, financial management, and an enrollment forecast extending through fiscal year 2031-32. It emphasizes a transition to a strategic budgeting approach to align investments with organizational priorities, sharpen focus on outcomes, and respond to dynamic economic and policy changes. Key strategic objectives include maintaining financial stability, enhancing consumer affordability and experience, ensuring robust technology infrastructure, and strengthening outreach and program integrity. The overarching goal is to increase the number of insured Californians, improve healthcare quality, lower costs, and reduce health disparities through an innovative marketplace.
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The board meeting covered several critical policy and action items, including the 2027 Qualified Health and Dental Plan Certification Application, updates to issuer model contracts for the 2027 plan year, and revisions to standard benefit designs. The board also reviewed proposed regulations for the Enrollment Assistance and Certified Application Counselor program to support Tribal Sponsorship. Additionally, the meeting featured a presentation on media investment analysis and marketing mix findings, evaluating the efficiency of advertising strategies in driving plan selections and effectuated enrollments.
The advisory group discussed various aspects of the 2026 Open Enrollment period, including challenges related to rising costs, consumer confusion regarding subsidy changes, and administrative difficulties with carriers. The meeting covered federal policy updates, including impacts on immigrant populations, communication strategies for enrollment, and the potential for leveraging technology like SMS for consumer outreach. Members provided feedback on enrollment best practices and discussed the effects of federal legislation on health insurance affordability and access. Marketing strategies were also evaluated, with a focus on year-round consumer engagement and the need for simplified messaging to reach diverse communities.
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