Jul 14, 2026BoardMeeting
BoardCity of Avon Park CRA Advisory Board Advisory Board Meeting
The meeting featured a presentation from the Highlands County Tourist Development Council regarding destination branding, economic development, and the role of destination management organizations. Key discussion topics included the funding and implementation of hospitality training programs for local staff, strategies for sports event recruitment, and the utilization of geocaching to promote community and visitor exploration. The discussion also highlighted the community vitality model, which focuses on developing a destination that attracts visitors and provides value to residents.