Destination Canada Tourism Corridor Strategy 2026-2030
This document outlines a strategic framework for the Juan de Fuca Tourism Corridor, focusing on establishing the first cross-border tourism corridor between British Columbia and Washington State. The strategy aims to enhance economic, social, and cultural development through sustainable and regenerative tourism practices, prioritizing reconciliation and community well-being. Key strategic pillars include improving cross-border connections, enhancing transportation and cultural links, increasing corridor awareness, empowering tourism ecosystems, celebrating local community values, securing sustainable funding, strengthening partner collaboration, and optimizing return on investment. The plan envisions a flourishing place connected by sustainable tourism experiences, with a long-term goal of leaving the bioregion stronger for future generations.