Parks and Recreation Advisory Board Regular Meeting
The board received a comprehensive presentation regarding a new parks and recreation facility and amenity marketing plan. Key discussion topics included strategies to improve online presence through social media engagement, specifically utilizing video content, and optimizing the city's presence on Yelp and Google by claiming facility listings. The presentation also covered specific marketing initiatives for Pilot Null Park, such as developing digital brochures and enhancing website navigation for facility rentals. Additionally, the board reviewed mockups for promotional social media campaigns and discussed methods for tracking repeat customers to increase rental usage.