Apr 28, 2025Board meeting
PCC Governing Board Study Session
The board discussed the college's customer relationship management (CRM) systems, focusing on how different departments use these platforms to manage interactions with prospective and current students. Key topics included the role of marketing in lead generation, the function of recruitment CRMs in nurturing leads through the application process, and the transition from Enrollment RX/Salesforce to Element 451. Additionally, the presentation covered the history of the college's advising systems, the transition from Starfish to a new advising platform, improvements to project management processes, and an analysis of CRM expenditures and future cost efficiencies.