Enrollment Management and Brand Equity Committee Minutes
The committee reviewed a student representative's presentation on the value of university affordability, inclusion, and work-based learning opportunities. The Enrollment Management report provided an overview of the Fall Census, noting an increase in overall enrollment and retention, while also addressing challenges regarding the demographic cliff and freshmen class demographics. The Brand Identity report covered updates on strategic communication initiatives, including a Community Events Engagement Plan, a professional development program for employees, and the development of a video series highlighting campus culture.
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Enrollment Management and Brand Equity Committee Meeting Agenda And Materials
The committee reviewed enrollment management reports, including data on new freshmen and transfer students, graduate enrollment trends, and updated enrollment figures as of late August. Discussions included the strategic communications roadmap, featuring a community engagement events plan for 2026-2027, the Communication Champions professional development program, initiatives to position the institution as a premier destination for healthcare education, and a 'Culture of Care' communication strategy. Additionally, the committee reviewed student reports on personal experiences at the institution.
Jun 4, 2026·Board meeting
Enrollment Management and Brand Equity Committee Meeting
The meeting included reports on strategic communications and enrollment management. Key topics discussed were the four types of media, the impact of media relations on institutional reputation, and strategies for connecting reporters with faculty expertise. Additionally, the committee reviewed detailed enrollment data concerning freshmen and transfer student applications, admissions, and deposits for the Fall 2026 term, as well as graduate student metrics. Discussions also addressed national enrollment trends and their implications for the university, focusing on workforce alignment, affordability, and the development of a distinctive identity.
Mar 19, 2026·Board meeting
Enrollment Management and Brand Equity Committee Draft Agenda
Key discussions included the Enrollment Management Report and the Enrollment Plan, which aligns with the University Strategic Plan using Fall 2024 as the baseline for sustainability goals, anticipating incremental growth in areas such as nursing and Roanoke academic programs. The Brand Identity Report covered the finalized University Communication Plan, detailing four goals (strategic focus, awareness and engagement, reputation, and brand equity) and new campaigns like "Culture of Care" and "Radford Proud." The committee also reviewed metrics for measuring the success of communication efforts and campus brand saturation.
