Board meetings, strategic plans, and buyer signals from Cristina Ruelas-Barriga’s organization
Jun 16, 2026·StrategicPlan
Board
California Lottery Annual Business Plan 2026-2027
This Annual Business Plan outlines the Lottery's tactical plan for Fiscal Year 2026-27, aligning with its approved strategic plan to achieve mission and goals. Key objectives include reducing reliance on large jackpots by increasing Draw Game sales, removing barriers for infrequent Scratchers players, enhancing engagement with Core Scratchers players amidst competition, improving customer experience for players, retailers, and internal staff, and modernizing programs to reduce costs and boost revenue-generating initiatives.
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This document outlines the objectives, strategies, and tactics for the upcoming fiscal year, aligned with the organization's strategic direction. The plan focuses on five key strategic directions: reducing reliance on large jackpots by increasing Draw Game sales, eliminating barriers for infrequent Scratchers players, enhancing engagement with Core Scratchers players, elevating the customer experience for all stakeholders, and modernizing programs and processes to optimize costs and efficiency. The overarching goal is to maximize supplemental funding for California public education.
Jun 16, 2026·BoardMeeting
Board
California State Lottery Commission Commission Meeting
The meeting involved the review and approval of several key items, including the Fiscal Year 2026-2027 Fleet Vehicle Procurement Plan to replace high-mileage and aging vehicles. The Commission approved regulatory changes to the Powerball game to accommodate international expansion. A contract extension was granted to Silver Star Movers, Inc. for bulk delivery services. Additionally, the Commission approved a new five-year contract for lead marketing and advertising agency services with Butler, Shine, Stern & Partners. The meeting also included a presentation on the organization's Strategic Plan, outlining objectives to drive growth and operational success.
Jun 16, 2026·StrategicPlan
Board
California State Lottery Strategic Plan
The California State Lottery's Strategic Plan outlines long-term objectives and business strategies to maximize supplemental funding for California public education. Key focus areas include reducing reliance on large jackpots to grow Draw Game sales, eliminating barriers for infrequent Scratchers players, expanding efforts with core Scratchers players amidst increasing market competition, elevating the customer experience for all stakeholders, and modernizing programs and processes to reduce costs and enhance revenue generation. The plan's financial objective is to achieve the highest lottery ticket sales in the U.S. and become second in contributions to its beneficiary.
Extracted from official board minutes, strategic plans, and video transcripts.
