Board meetings, strategic plans, and buyer signals from Carla D. McKeever’s organization
Mar 17, 2021·BoardMeeting
Board
South Florida Regional Transportation Authority Marketing Committee Regular Meeting
The committee discussed updates on regional fare interoperability. Representatives provided reports on ongoing projects, including a successful pilot program with Uber, the Better Bus Project public outreach efforts, the South Dade Corridor project, and the expansion of the underline in Brickell. Additionally, the committee reviewed efforts to promote Tri-Rail services, current ridership trends, and the utilization of railroad safety grants for safety videos and digital advertising.
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South Florida Regional Transportation Authority Marketing Committee Regular Meeting
The Marketing Committee discussed updates regarding regional fare interoperability and reviewed departmental reports from the Miami-Dade County Department of Transportation and Public Works, Broward County Transit, Florida Department of Transportation, South Florida Commuter Service, and the South Florida Regional Transportation Authority. Key topics included the reinstatement of transit fares, updated CDC guidance on face masks, new project initiatives such as Micro Mobility and the South Corridor project, successful marketing programs like the Go Nightly Program and Uber pilot, and efforts to increase ridership and prepare for future service expansions.
May 22, 2019·BoardMeeting
Board
South Florida Regional Transportation Authority Marketing Committee Regular Meeting
The Marketing Committee meeting involved discussions on the election of a new committee chair for the upcoming fiscal years. Key information items presented included the development of regional fare interoperability to enable compatible transit fare management across agencies, and support strategies for the rebranded national initiative known as Get On Board Day, aimed at promoting public transportation usage.
Nov 17, 2021·BoardMeeting
Board
South Florida Regional Transportation Authority Marketing Committee Regular Meeting
The meeting agenda focuses on regional fare interoperability. The provided minutes highlight agency updates including the promotion of mobile passes, rail safety initiatives, vaccination sites at bus terminals, and status updates on construction projects such as the South Corridor and the Underline Phase 2.
Extracted from official board minutes, strategic plans, and video transcripts.
