Mar 17, 2021BoardMeeting
BoardSouth Florida Regional Transportation Authority Marketing Committee Regular Meeting
The committee discussed updates on regional fare interoperability. Representatives provided reports on ongoing projects, including a successful pilot program with Uber, the Better Bus Project public outreach efforts, the South Dade Corridor project, and the expansion of the underline in Brickell. Additionally, the committee reviewed efforts to promote Tri-Rail services, current ridership trends, and the utilization of railroad safety grants for safety videos and digital advertising.