Briana Bloomfield

This marketing and branding report outlines strategic objectives for the revitalization and rebranding of Owen Sound's downtown as 'The River District'. The plan focuses on creating an impactful brand identity, ensuring a safe, clean, and accessible environment, enhancing the district's vibrancy through animation and events, and implementing comprehensive promotional strategies to attract residents, visitors, and businesses. Its overall aim is to position The River District as a premier destination for community gatherings and experiences.

The committee discussed the renaming process for Ryerson Park, approved a new sports equipment sanitizing vending machine at the Julie McArthur Regional Recreation Centre, and supported a request for a commemorative tree at the same location. The 2025 events update included discussions on event attendance, surplus allocations, and the relocation of a lifeboat at the rail museum. Furthermore, the committee directed staff to issue an RFP for a concession operator at the Julie McArthur Regional Recreation Centre and supported a turf floor partnership with local lacrosse groups. Finally, the committee reviewed provincial legislative updates and a development update regarding building permits.

The committee discussed the Animal Control 2025 Year in Review, including procedures for licensing pets and administrative updates. They reviewed the Policy Review Project 2026 update, recommending the repeal of redundant or obsolete policies. A budget amendment and project authorization were approved for the Billy Bishop Museum Front Verandah Replacement, utilizing surplus and capital reserve funds. The committee also reviewed the 2026 Fees and Charges update, discussed the 2025 year-end financial report including reserve transfers, and held staff introductions.

The council meeting addressed a variety of municipal matters. Presentations included a request for zoning by-law amendments to support residential apartment height and density, and a report on proposed municipal road transfers from the County. Staff reports covered updates from the Grey County Council, including electricity production, development charges, growth management, and housing initiatives. The council approved the Rural Ontario Development Program Grant, discussed the removal of school board trustees, and addressed mayoral authority and police budget sustainability. Additionally, the council directed public engagement for naming a new park, amended the Code of Conduct policy, and reviewed updates regarding the Community Safety and Well-Being Plan survey and local parking enforcement. Several by-laws were enacted, including those related to municipal partnership agreements and transit funding.

The committee discussed potential multi-year support for the Summerfolk Music & Crafts Festival, including partnership and financing options. A presentation was held regarding a committee structure review. The committee reviewed and recommended options for the Weaver's Creek Boardwalk and Trail project, including budget adjustments. Additionally, the committee approved the initialization of a Community Impact Lab project in collaboration with Georgian College and Grey County. An annual development update regarding permits and construction value was also presented.