Assistant Athletic Director and GM for Name, Image and Likeness
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Board meetings, strategic plans, and buyer signals from Alicia A. Lucero’s organization
Jun 10, 2026·StrategicPlan
Board
University Of Denver Strategic Framework 2030
DU Forward is a strategic framework setting a clear, student-centered direction for the University of Denver's future, aiming to transform the institution into a leader in higher education. The framework is built upon three guiding principles: driving academic, research, and institutional excellence; embracing bold innovation; and elevating DU's distinctiveness, also known as "The Denver Difference." The plan emphasizes building a personalized, holistic, and experiential student experience, preparing graduates for purposeful lives and careers, and advancing knowledge through faculty scholarship. The vision is to establish the University as a preeminent leader in student experiences, innovation, and effectiveness by 2030.
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The DU Forward initiative establishes the University of Denver's strategic direction and framework for institutional transformation within the evolving landscape of higher education. Its central priority is to ensure the university's enduring success by making a substantial investment in enhancing the student experience. This commitment involves delivering holistic, individualized, customizable, and intentional developmental experiences designed to cultivate the whole person and prepare students to thrive in a dynamic global environment.
May 7, 2025·StrategicPlan
Board
University Of Denver Strategic Vision 2025
The University of Denver's strategic vision, DU Impact 2025, aims to enhance the university's impact on higher education by tailoring teaching, research, and outreach to address community needs such as mental health, veterans' services, homelessness, sustainability, and transportation. It focuses on partnering with Denver's start-up culture through Project X-ITE, supporting students through expanded financial aid, fostering ethical leadership, and connecting with the global alumni network. The vision also emphasizes pioneering a fresh approach by connecting DU to Denver and the world, creating knowledge that serves the public good, and matching society's needs while advancing DU's learning goals.
Jan 1, 2025·StrategicPlan
Board
University Of Denver Strategic Plan 2025-2030
DU Forward is a strategic roadmap for the University of Denver, designed to bridge the period between the IMPACT 2025 plan and a new strategic plan around 2030. It aims to build on past momentum, support the university through change, and ensure long-term success. The plan focuses on driving academic, research, and institutional excellence; embracing bold innovation; and elevating the university's differentiation and distinctiveness. Key outcomes include stabilizing student enrollment, improving retention and career outcomes, advancing holistic education through the 4D Experience, increasing faculty and staff engagement, expanding research impact to maintain R1 status, strengthening reputation, and raising $1 billion. The plan also emphasizes operational excellence to enhance administrative efficiency and financial strength.
Extracted from official board minutes, strategic plans, and video transcripts.
