When Storage Scholars first came to Starbridge, their team was looking for a way to scale their RFP process—to find, source, and respond to more opportunities faster. Storage Scholars provides stress-free student storage and moving solutions, offering door-to-door pickup, secure storage, and hassle-free delivery tailored specifically to college students. But it quickly became clear there was a bigger unlock:

“We originally were looking to scale up our RFPs,” said Sam Chason, CEO of Storage Scholars. “But what we didn’t expect was how Starbridge could help us find incredible opportunities before RFP’s and how transformational it would be for pipeline generation.”

Challenge: Manual SDR Work Was Holding Them Back

Like many fast-moving sales teams, Storage Scholars' SDRs were spending the majority of their time manually prioritizing accounts, researching contacts, and drafting personalized outreach—tasks that, while necessary, were slowing down top-of-funnel momentum.

“Our SDRs were doing great work,” Chason said, “but we knew we were leaving opportunities on the table just because we couldn’t research and personalize fast enough.”

Solution: Automating Research, Enrichment, and Personalization

Storage Scholars partnered with Starbridge to fully automate this manual effort—from account prioritization and contact enrichment to campaign personalization.

One early initiative focused on identifying schools with significant on-campus student housing and understanding their historical furniture purchases. Within days of setup, Storage Scholars had access to a fully enriched TAM database:

• Verified contact info on core personas

• On-campus housing population data

• Procurement history with competitor vendors

“The enriched data we got back was the best we’d ever seen,” said Chason. “It would’ve taken our team months to pull together what Starbridge surfaced in just a few days.”

Campaign in Action: Hyper-Personalized Renovation Outreach

A standout campaign emerged from Starbridge’s data: finding all schools currently renovating student housing—and crafting deeply personalized emails based on the exact buildings under construction, regional peer logos, and campus size.

Starbridge identified over 350 active renovations and generated fully personalized campaigns for each one, complete with tailored references.

“No SDR team could’ve done this at scale,” said Chason. “We used to rely on ChatGPT and manual research, but it was impossible to find every renovation project and then layer on personalization like logo references and renovation-specific details. Starbridge made that instant.”

Results: SDR Output—Multiplied

Within a matter of days, Starbridge replaced thousands of hours of SDR time with automated workflows that were more accurate, more scalable, and more personalized.

“Starbridge literally did the work of many SDRs in just a few days,” Chason said. “And that freed our team to focus on conversations—not spreadsheets and scraping.”

What’s Next

Storage Scholars continues to partner with Starbridge to unlock new growth projects—doubling down on their vision of combining personalization at scale with intelligent go-to-market automation.

“This is just the beginning,” said Chason. “Starbridge isn’t just a tool—it’s a strategic advantage.”