Summary
Eastern Michigan University seeks a consultant to develop a Strategic Enrollment Management Plan to enhance admissions, recruitment, and retention processes for various student types, including undergraduate, transfer, international, and graduate students, as well as online programs. The plan will include SWOT analysis, retention initiatives, stakeholder engagement, financial review, resource optimization, staffing and training assessment, student decision analysis, retention practices evaluation, organizational structure assessment, market and competitive analysis, value proposition and branding, campus events and tours evaluation, online programs recruitment strategies, technology utilization, and student support services evaluation.