Summary
The Department of the Army, through the United States Property and Fiscal Office for Massachusetts, intends to award a sole source contract to UMASS SPORTS PROPERTIES for a comprehensive marketing and advertising campaign to increase brand awareness and generate recruiting leads for the Massachusetts Air National Guard. The campaign includes dominant signage at the Tsongas Center and Kennedy Family Athletic Complex, digital advertising on scoreboards and monitors, in-game fan engagement, email marketing, and radio/television advertising spots during UMass Lowell Athletics events. The period of performance consists of one base year beginning approximately June 1, 2026, plus four one-year option periods.