Summary
This consultancy will deliver a high-impact, practical strategy that enables Corus LAC to: Define and validate the regional positioning for Corus International and its brands in LAC: Establish a positioning framework for the overarching Corus brand and its
specific innovation and service lines, ensuring relevance for priority private sector audiences in the region. Establish a clear and credible value proposition and narrative for LAC audiences:
Translate technical solutions into a compelling commercial narrative that aligns with regional corporate priorities, including ESG, SDGs, risk management and shared value, specifically tailored to the LAC business context. Produce client-ready messaging and materials: Develop “sales-grade” communication materials that support business development efforts, partnership conversations and rapid penetration in relevant regional social media networks. Define a visibility plan and digital penetration plan: Increase presence in relevant
corporate spaces across LAC, including but not limited to networks, forums, chambers, and accelerated social media strategies to reach decision makers in Central and South America. Align internal stakeholders for regional consistency: Ensure the organization
communicates consistenly in line with the Corus Style Guide and can operationalize the strategy across different countries in the LAC region. Define metrics and a tracking approach: Establish a framework to measure brand visibility, lead generation and conversion support, specifically focused on the growth of non-traditional partnerships in the region.