Wisconsin Governor's Conference on Tourism

The Wisconsin Governor’s Conference on Tourism (WIGCOT) is one of the nation’s leading state tourism conferences, pairing education and networking to uplift Wisconsin’s powerful tourism industry. This renowned annual conference brings together destination marketing organizations, tourism attractions and vendors to put Wisconsin’s tourism industry on the cutting edge of research, trends and tools. Each year, we also celebrate the Governor's Tourism Award winners and nominees. Whether you want to up your marketing or public relations game, advance your work in welcoming all or promoting outdoor recreation, motivate your team, secure more grants or leverage the value of Travel Wisconsin, WIGCOT provides boundless opportunities for you to become an even more effective tourism leader.