SXSW Music Festival & Conference 2026
Organized by SXSW, LLC
The SXSW Music Festival & Conference brings together artists, industry professionals, creatives, and music lovers from around the world to make connections, elevate their...
- Dates
- Mar 12-18, 2026
- Location
- Austin, TX
- Deadline
- Feb 5, 2026
- Attendees
- 140,060
- Vendors
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About this conference
The SXSW Music Festival & Conference brings together artists, industry professionals, creatives, and music lovers from around the world to make connections, elevate their careers, and celebrate the magic of live music -- from legendary performers to the most exciting new talent. It features showcases by new, developing, and established artists, curated in collaboration with various music industry entities. The conference includes programming on topics such as music brand campaigns with an eye for equity, artist marketing rollouts, and unlocking Africa's dynamic music market.
Sponsorship options
SXSW offers a variety of marketing and sponsorship opportunities including Premium Sponsorships, Exhibitions (SXSW Expos, Flatstock, XR Experience), Activations, Custom Events, Partner Programming, Networking & Social Events, Next Generation programs (mentorships, awards, competitions), Hotel Marketing & Media, Physical Media & Mobile Branding, and Digital Marketing (social media, app, email campaigns).
Conference verticals
Public-sector and commercial markets covered by this event
Vendors at this conference
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