Securing New Ground

Securing New Ground is the security industry's executive conference, hosted annually by the Security Industry Association (SIA). It brings together the industry's brightest minds, biggest players, and most driven entrepreneurs for information sharing, top-level networking, and in-depth business analysis. The event focuses on intelligence sharing, business analysis, and market trends, diving deep into major trends such as artificial intelligence, home automation, cybersecurity threats, smart buildings/building automation, GSOCs and monitoring, and recurring revenue strategies. It also explores business focuses like global expansion, funding and investment, strategic acquisitions, new market opportunities, purchasing trends, and new business models, allowing attendees to clarify their strategy and drive business forward.