National School Public Relations Association

The NSPRA National Seminar is the premier school communication learning conference. It is a communications-focused professional development event designed to build stronger schools and communities. Each year, the National School Public Relations Association (NSPRA) brings together school communication professionals, superintendents, and education leaders from across the United States, Canada, and beyond. Attendees can expect streamlined skill sessions on timely topics like strategic planning, crisis communications, engagement strategies, and marketing. The seminar also features time-saving Gold Mine mini-sessions with practical communication ideas, daily networking opportunities, and access to industry partners, member services, and career development assistance in the Marketplace. The event includes 150+ breakout sessions covering focus areas such as Artificial Intelligence in communications, career charting, internal/external stakeholder engagement, component/client communications for Educational Service Agencies (ESAs), leadership and strategic counseling in school communications, marketing/branding for school systems (including student enrollment and employee recruitment), strategic communication planning and accountability, and communication tactics and tools.