Michigan Economic Development Corporation

The Pure Michigan Governor's Conference on Tourism brings together senior leaders from across the hospitality, travel, and tourism sectors to shape the direction of Michigan's visitor economy. This state's premier forum for destination marketers, tourism executives, economic development professionals, and public-sector decision-makers is designed to align on growth strategies, budget priorities, and cross-sector partnerships. Attendees are responsible for evaluating marketing platforms, vendor relationships, tourism technology, and regional collaboration initiatives. The conference offers sessions on marketing strategy, technology adoption, sustainability, and destination branding, featuring keynotes from state tourism officials and national travel experts, alongside networking receptions and breakout panels connecting public and private sector leaders in tourism and hospitality.