California Main Street

The California Main Street 2026 Conference, themed 'The Next Wave of Main Street,' explores the future of commercial districts in California through innovation, small business support, and community growth. This dynamic three-day event will bring together commercial district revitalization professionals and community stakeholders from across the state. Attendees can expect information-rich sessions led by local and national experts, best practices shared by passionate Main Street professionals, and networking receptions. Targeted training topics include orientation for Main Street Executive Directors, board essentials, revitalization strategies, housing and real estate, tourism and economic development, streetscape strategies, special assessment districts, entrepreneurial ecosystems, and legislative updates. The conference is designed for executive directors, program managers, board members, economic development professionals, city partners, and civic leaders, offering practical education, peer networking, and real-world case studies to address current challenges and opportunities in economic vitality, promotions, placemaking, partnerships, events, small business support, advocacy, and organizational sustainability.