American Marketing Association

The American Marketing Association (AMA) is the largest community-based professional organization for marketers, comprising practitioners, educators, and students. Its mission is to advance the field of marketing through research, publications, training, certification, and events; it publishes academic journals and provides collegiate resources. Recently, the AMA published the 2025 AMA Marketing Skills Report and announced its first Winter Academic Conference outside the U.S. (Madrid), underscoring its global reach.