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Dirt to Glass: Elevating Michigan Wine from the Ground Up 2026

Organized by Michigan State University Native American Institute (NAI)

Dirt to Glass™ is an annual conference aimed at elevating Michigan's grape and wine industry by sharing the latest research and information.

Visit official site(canr.msu.edu)

Dates: Aug 20-21, 2026
Location: Traverse City, MI
Deadline: -
Attendees: 150
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About this conference

Dirt to Glass™ is an annual conference aimed at elevating Michigan's grape and wine industry by sharing the latest research and information. Designed to empower growers, winemakers, and industry professionals, it serves as a catalyst for transformation, focusing on the entire agricultural value chain from soil health to the final product. The event offers vital insights for achieving quality, profitability, and global competitiveness, connecting growers and producers with information on the critical relationship between better farming and world-class wine. As a collaboration between Intentional Agriculture, Michigan State University, Michigan State University Extension, and industry innovators and educators, this groundbreaking event disseminates current research and cutting-edge practical information. The 2026 conference specifically drives measurable improvements from vineyard to glass, aiming to define what "better" looks like, identify key decisions, and test those decisions in Michigan vineyards, equipping participants with practices and decision frameworks for immediate application.

Sponsorship options

Sponsorship levels include: RÉGIONALES ($500), VILLAGES ($1,000), LIEU DIT ($2,000), PREMIER CRU ($3,500), GRAND CRU ($5,000). Benefits vary by level and may include pre-event media coverage, on-site recognition, company-supplied literature in attendee packets, ads in the conference program (listed to full page), complimentary registration(s) for Day 1, complimentary lunch on Thursday, complimentary entry to the Walk-Around Tasting, complimentary Social Hour ticket(s) on Thursday, and a sponsor table.