Digital Dealer Conference & Expo 2026

Digital Dealer Conference & Expo is the only conference and expo built specifically for automotive professionals who want to drive real results through smarter marketing and advertising. In 2026, the event is moving to Detroit, the heart of the American automotive industry, placing it at the center of the brands, leaders, and innovation shaping the future of automotive retail. Designed to connect dealers with the partners, insights, and strategies they need to grow, Digital Dealer delivers high-impact education, hands-on learning, and meaningful networking across the show floor. It's purpose-built to solve the most urgent challenges in automotive marketing, advertising, and digital operations, helping dealership and OEM leaders uncover real, measurable strategies that drive more vehicle sales, higher margins, and long-term growth, and providing a platform for solution providers to meet decision-makers ready to invest.