Compete Through Service Symposium 2026

The Compete Through Service Symposium (CTS) provides tools for executives, managers, and leaders across the organization. We look forward to you joining us for the premier, university led learning experience focusing on how to be successful as a services firm and organization in the age of AI. The Symposium inspires and equips leaders to create or enhance: AI-enabled, data-driven service innovation that creates service experiences and business models; A culture characterized by a customer-centric focus, employee and customer loyalty, and service excellence with the goals of increasing sustainable competitive advantage and profits; How AI is changing everything we do in Services Organizations; Ethical, transparent, and responsible AI practices that build trust and long-term customer relationships; Continuous learning systems that use service data to improve performance, efficiency, and customer value over time; Underlying all initiatives: a strategic focus on augmenting human service with AI to create superior customer experiences and sustainable competitive advantage.