Annual Conference for Marketing and Branding Professionals 2026

Building a strong brand for your institution has never been more important. Balancing the reality of your campus with the overwhelming nature of being a marketer today, this conference will help participants identify, explain and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position. Join your colleagues to gain insights into how to start the process, bring your campus stakeholders with you, build the optimal organization, determine metrics that matter and develop inspiring creative work that supports your effort. This conference is designed for professionals with mid-level responsibility. Learning Objectives: Define the core competencies needed to identify actionable strategies, tactics, and tools to strengthen your marketing, communications and branding efforts; Identify creative ideas and innovative techniques that will set you apart in a crowded marketplace; Demonstrate effective strategies to champion your organization (or campus), president, chancellor, dean, or other campus stakeholders; Highlight the value of diversity, equity, inclusion and belonging efforts as part of your institution's identity; Prioritize operational effectiveness to better structure your marketing/communication function; Analyze Data-driven insights to inform brand strategy and reputation.