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2026 CRA Highway Conference and Road Show

Organized by County Road Association of Michigan

Welcome to the County Road Association (CRA) of Michigan's 2026 Highway Conference & Road Show, where our theme this year is *Full Speed Ahead*! This year's Highway Confe...

Dates
Mar 24-26, 2026
Location
Lansing, MI
Deadline
Mar 13, 2026
Attendees
2,000
Vendors
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About this conference

Welcome to the County Road Association (CRA) of Michigan's 2026 Highway Conference & Road Show, where our theme this year is *Full Speed Ahead*! This year's Highway Conference & Road Show will once again provide an opportunity to see the latest technology and tools our Associate Members have to offer at the Road Show, and robust educational sessions at the Highway Conference. We'll have 25 breakout sessions and three general sessions covering everything from the new road funding package to crisis preparedness as well as environmental issues, AI, internal/external communications and more. For our keynote we'll be joined by John U. Bacon, journalist, sports commentator and author of 2025's *The Gales of November*, detailing the story of the Edmund Fitzgerald on the 50th anniversary of its sinking. CRA’s most popular event of the year is this three-day conference and two-day trade show that continues to get bigger and better. With more than 1,000 attendees, dozens of breakout sessions and state-of-the-art equipment on display — all in the heart of downtown Lansing — the Highway Conference and Road Show is a can’t-miss-event for any Associate Member. The networking and business-to-business opportunities are endless as the event draws managing directors, legislators, finance and human resource professionals, foremen, engineers, MDOT officials, township and county officials and many more.

Sponsorship options

Sponsorship opportunities for Associate Members are available for the Highway Conference and Road Show, CRA's most popular event of the year. The event draws managing directors, legislators, finance and human resource professionals, foremen, engineers, MDOT officials, township and county officials. Sponsorship levels include Marquee, Signature, Diamond, Platinum, and Gold. Booth sales for the Road Show are currently sold out, but a waitlist is available.

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