Wyoming Office of Tourism

The board discussed and approved a comprehensive list of FY27 contracts covering marketing, program partnerships, and agency services. Additionally, the board reviewed and approved the Year-to-Date Budget Summary and Statewide Lodging Tax Collections data. The Executive Director provided an update regarding new board member introductions and insights on the upcoming summer travel season.

The board meeting agenda includes the review of financial reports, specifically the year-to-date budget summary and statewide lodging tax collections. Key topics also involve a review of various contracts, the Director's report concerning the Wyoming Tourism account five-year rolling average, and discussions regarding both old and new business items, as well as an executive session.

The board approved FY26 contracts for the Miles Partnership and reviewed year-to-date budget summaries and statewide lodging tax collections. Key reports included updates on welcome center renovations, the That's WY ad campaign, and the upcoming Mavericks Wanted campaign. Global partnership efforts were discussed, including community strategic planning, destination development, and international marketing challenges due to funding cuts. The Executive Director provided updates on the biennial budget submission and maintenance funding for state-owned buildings. Additionally, the board discussed recruitment for board vacancies and concluded the meeting with an executive session regarding the recruitment of a new Executive Director.

The board discussed fiscal year 2026 contracts and approved an amendment to the Zartico contract. Members received training on the Wyoming Ethics and Disclosure Act, conflict of interest requirements, and relevant executive orders and statutes. Reports covered business operations, the American Semiquincentennial Task Force, global partnership strategies including market development in India, and the WYBest program's success. Additionally, the session included presentations on the new Mavericks Wanted marketing campaign, emerging trends in artificial intelligence and search traffic, and the Fieldlist content collection platform. The board concluded by electing a new slate of officers.

This document outlines the branding strategy and guidelines for Wyoming Tourism. It introduces the core 'That's WY' brand platform and the 'Mavericks Wanted' campaign, detailing communication tone, visual identity, social media engagement across various platforms, and website design. The plan aims to differentiate the Wyoming brand, ensure consistent messaging, and attract visitors by promoting the state's unique adventurous experiences.