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Learn more →Iowa Finance Authority seeks a vendor to plan, design, and execute a paid digital marketing campaign (creative and media services) to drive qualified homebuyer leads into IFA's sales funnel and produce 400 IFA loan conversions. Scope includes ad creative (user-generated content), third-party data-driven audience targeting, media buying, tracking/reporting to loan conversions, and systems integration. Contract term 16 months beginning Feb 6, 2026. Budget constraint: not to exceed $350,000 for state fiscal year 2027 (plus pre-launch planning). A separate complementary RFP for a Digital Homebuyer Lead Platform/Marketing Automation requires collaboration; proposals must be submitted via IMPACS.
Posted Date
Nov 21, 2025
Due Date
Jan 16, 2026
Release: Nov 21, 2025
Close: Jan 16, 2026
Iowa Finance Authority seeks a vendor to plan, design, and execute a paid digital marketing campaign (creative and media services) to drive qualified homebuyer leads into IFA's sales funnel and produce 400 IFA loan conversions. Scope includes ad creative (user-generated content), third-party data-driven audience targeting, media buying, tracking/reporting to loan conversions, and systems integration. Contract term 16 months beginning Feb 6, 2026. Budget constraint: not to exceed $350,000 for state fiscal year 2027 (plus pre-launch planning). A separate complementary RFP for a Digital Homebuyer Lead Platform/Marketing Automation requires collaboration; proposals must be submitted via IMPACS.
AvailableIowa Finance Authority seeks a vendor to design, implement and operate a centralized digital homebuyer lead platform and marketing automation system: paid digital campaign execution, lead referral automation, end-to-end lead tracking through loan closing, real-time dashboards and ROI analytics, homebuyer eligibility quick check, lender/Realtor profiles, long-term lead nurturing and audience segmentation, and an AI-powered homebuyer chatbot integrated into the lead funnel. Contract: initial 16-month term with up to two one-year extensions (total up to 3 years, 4 months). Cost constraint: implementation and FY2027 costs should not exceed $100,000. Proposals submitted electronically via IMPACS; Authority may award multiple contracts and vendors may submit separately or in partnership and may also respond to a complementary Strategic Marketing Services RFP.
Posted Date
Nov 21, 2025
Due Date
Jan 16, 2026
Release: Nov 21, 2025
Close: Jan 16, 2026
Iowa Finance Authority seeks a vendor to design, implement and operate a centralized digital homebuyer lead platform and marketing automation system: paid digital campaign execution, lead referral automation, end-to-end lead tracking through loan closing, real-time dashboards and ROI analytics, homebuyer eligibility quick check, lender/Realtor profiles, long-term lead nurturing and audience segmentation, and an AI-powered homebuyer chatbot integrated into the lead funnel. Contract: initial 16-month term with up to two one-year extensions (total up to 3 years, 4 months). Cost constraint: implementation and FY2027 costs should not exceed $100,000. Proposals submitted electronically via IMPACS; Authority may award multiple contracts and vendors may submit separately or in partnership and may also respond to a complementary Strategic Marketing Services RFP.
AvailableSeeking the services of a vendor to plan and execute a paid digital campaign that targets potential homebuyers.
Posted Date
Sep 4, 2025
Due Date
Jan 16, 2026
Release: Sep 4, 2025
Close: Jan 16, 2026
Seeking the services of a vendor to plan and execute a paid digital campaign that targets potential homebuyers.
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