Oct 27, 2026Board meeting
City Council City Council Meeting
The meeting included a presentation from Blue Ridge representatives regarding brand and messaging strategy for the Isle of Palms. The discussion focused on establishing a singular, consistent brand identity that reflects the city's character, emphasizing the importance of family, resident input, and value over volume. Key strategic directions include prioritizing resident alignment, ensuring consistent messaging across multiple entities (such as the chamber and local partners), and evaluating future brand success through benchmarks like resident sentiment and off-season engagement. The Council also addressed upcoming alignment workshops and the next phases of the project, including a milestone review in November.