Marketing, Service Planning, and Business Development Committee Agenda
The committee meeting addressed a marketing and communications program update, including FY26 results and the FY27 strategy. A summary of customer feedback trends and initiatives for FY2026 was provided, detailing feedback across various transit departments and outlining customer experience enhancement efforts. Additionally, an update on the NCTD+ Microtransit service was presented, covering key performance statistics, ridership data by zone, and cost analysis.