Sarah Cooper

The Board of Directors conducted elections for board officers, which resulted in the reappointment of the current Chairman, Secretary/Treasurer, and Vice Chair. Several resolutions were passed, including a recognition of Dr. LaDon Swann, the approval of the 2026 Profit Sharing Plan contribution, the designation of check signers and draft officers for the year, and the adoption of the 2026 position and wage scale. The Board also reviewed budget adjustments and authorized the submission of an offer to purchase the O'Brien Property. Furthermore, the board approved the SEM Lodging Keyword Plan. New business included a discussion on an upcoming meeting regarding Spring Break and updates on legislative opposition efforts.

This document outlines marketing strategies for Alabama's Beaches with the primary goal of increasing visitation by understanding traveler and buying behavior and decision-influencing factors. The plan encompasses appealing to various audiences and highlights new initiatives, including an incentive program, merchandise, and the 'Shoreline Supply by Alabama's Beaches' program.

This strategic plan outlines the mission of Gulf Shores & Orange Beach Tourism to market Alabama's Beaches as a year-round destination, fostering thoughtful and sustainable growth to enhance the regional economy and quality of life. The plan incorporates a detailed analysis of 2024 tourism economic impact for Baldwin County and Alabama's Beaches, alongside future forecasts for vacation rentals and hotels extending through 2026. Key strategic areas include legislative and policy watch on issues affecting the tourism industry, and initiatives focused on destination stewardship to ensure continued prosperity.

This document outlines the vision and mission for Gulf State Park, aiming to establish it as the premier ecotourist destination in the Southeast and an international standard for environmentally conscious construction and sustainability efforts. The park's mission focuses on being an international benchmark for environmental and economic sustainability through best practices in outdoor recreation, education, and accommodations. It includes fostering immersive learning experiences about the park’s natural and cultural heritage via its Learning Campus, offering various educational programs and community events.

This document reviews Gulf Shores International Airport's successful 2025 performance, marked by the introduction of airline service and significant passenger growth. It outlines strategic plans for future expansion, including phased terminal upgrades (Terminal 1.5 completion by 2027 and subsequent Terminal 2.0 development), continued air service advancement, and strengthening community partnerships. The plan aims to achieve substantial increases in enplanements by 2029, enhancing the region's tourism and economic stability.