Nov 11, 2019BoardMeeting
BoardMarketing and Communications Committee Committee Meeting
The committee reviewed the development and research behind a new public transportation messaging campaign. Key topics included analyzing feedback from national and Washington, D.C.-based influentials regarding various conceptual themes, such as the benefits of public transportation for job creation, environmental sustainability, and community growth. The discussion also involved evaluating four specific campaign concepts, culminating in a unanimous committee vote to adopt the 'Public Transportation Gets Us There' messaging campaign.