Town of Taos Lodgers Tax Advisory Board/Marketing Sub-Committee Minutes
The board meeting included a review of the marketing and tourism encumbrance report, with specific discussions regarding the Destination Stewardship Network and the efficacy of current advertising strategies. The board also reviewed the financial report on lodgers tax revenue, noting a revenue increase, and addressed the status of compliance audits and past-due collection efforts. Additionally, the board considered a nomination for a new member. The marketing sub-committee conducted a review of the Datafy analysis system, identifying necessary updates for points of interest and analyzing year-to-date data on visitor demographics, spending, and stay duration, while discussing the technical limitations of tracking remote outdoor recreation data.