Board meetings, strategic plans, and buyer signals from Paola Atehortua’s organization
May 27, 2026·StrategicPlan
Board
City of Central City Marketing Strategy 2026-2028
This document presents a comprehensive tourism marketing and destination development strategy for Central City. The strategy aims to establish robust marketing governance and partner collaboration, build a distinctive destination brand, and diversify the visitor base beyond gaming. Key priorities include driving repeat visits and increasing overnight stays, along with expanding infrastructure and leveraging the G3 Gaming resort. The plan outlines short-term goals to implement updated messaging and increase awareness, medium-term goals to maintain momentum and boost overnights, and long-term objectives to enhance the visitor experience and update branding for target audiences.
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This document serves as a collaborative marketing strategy toolkit for Visit Central City, aimed at engaging partners and local businesses to promote key messages, reach target audiences, and drive economic growth. It outlines short-term, medium-term, and long-term marketing goals focused on increasing brand awareness, driving overnight visitation, enhancing the visitor experience, and updating branding. The strategy emphasizes defining priority target audiences and key messages to amplify visitor awareness, elevate the guest experience, and build a thriving, unified destination.
Jan 14, 2026·BoardMeeting
Board
City Of Central Historic Preservation Commission Regular Meeting
The agenda for the meeting included public hearings for two action items requiring City Council ratification due to size: HPC 26-01 regarding a new accessory structure at 210 Prosser St, and HPC 26-02 for a new duplex at Lot 1 Hayes & Artz Subdivision. The Commission was also scheduled to receive a staff report covering updates on the Gregory Gulch Resort PUD, the Comp Plan, and the CLG Quadrennial Evaluation Form. The agenda also noted the approval of the minutes from the November 12, 2025, meeting.
Jan 1, 2026·StrategicPlan
Board
Visit Central City Marketing Strategy 2026-2028
This Marketing Strategy for Visit Central City outlines a roadmap to establish a new narrative for the City of Central City, focusing on increasing visitor awareness, enhancing visitor experience, and strengthening economic development from 2026 to 2028. Key strategic elements include establishing marketing governance and partner collaboration, building a distinctive destination brand centered on historic preservation, diversifying the visitor base beyond gaming, driving repeat visits and overnight stays, and expanding infrastructure while leveraging the G3 Gaming Resort.
Extracted from official board minutes, strategic plans, and video transcripts.
