Mar 26, 2026Board meeting
Jacksonville Transportation Authority Work Session Minutes
The board discussed several operational and strategic initiatives. Key topics included a strategic shift in the advertising contract to improve long-term financial sustainability and strengthen brand oversight. The board reviewed the status and procurement timeline for the Emerald Trail Program and discussed a proposed amendment to the ARTEA ground lease involving rent recalibration and workforce housing adjustments. Additionally, the board received an investigative report regarding a recent bus fire, which was attributed to a tire failure rather than human error. Finally, staff requested the deferral of the U2C Phase 3 Project Development and Environmental study to explore internal alternatives for cost reduction.