Linnea Lyding

This undergraduate catalog for Arizona Christian University, covering 2025-2026, articulates the institution's strategic direction through its vision to educate and equip followers of Christ to transform culture with truth. It details a mission to provide a biblically integrated, liberal arts education, preparing graduates as leaders of influence and excellence. The university's strategic pillars are anchored in its core values of Faith, Influence, Relationship, and Excellence, along with core commitments that emphasize biblical literacy, critical thinking, servant-leadership, and the promotion of biblically informed values.

The document outlines the evolution and guiding principles, emphasizing key actions and timelines. It includes budget allocations for food, marketing, staff, beverage, and rent, along with a KPI overview analyzing sales, expenses, and customer satisfaction. The plan also covers market share, competitor and SWOT analyses, short-term and long-term goals, buyer persona and journey, and sales funnel strategies.