Board meetings, strategic plans, and buyer signals from LaRoux Statham’s organization
May 14, 2025·BoardMeeting
Board
Colorado Tourism Board Meeting Minutes
The meeting included introductions of new board members and recognition of departing members. The FY26 budget was reviewed and formally proposed, with discussions on funding sources and the state/federal funding landscape. The board also discussed international pace, Denver International Airport passenger numbers and growth opportunities, statewide occupancy rates, and an overview of the America 250 - Colorado 150 Commission and key initiatives. Legislative and regional updates were provided, covering topics such as lodging tax, I-70 infrastructure, affordable housing, and budget concerns. Partner and stakeholder reports addressed strategic planning, DMO communications, booking windows for short-term rentals, aviation sector updates, consumer buying power trends, and concerns about visitor experiences due to public land and funding issues.
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Colorado Office of Economic Development and International Trade Performance Plan 2024-2027
This performance plan outlines the Colorado Office of Economic Development and International Trade's (OEDIT) strategic direction and goals for FY2026, with targets extending to FY2027. The plan focuses on four key areas: increasing affordable housing units across Colorado, creating and retaining jobs in rural communities, attracting federal and private investment into knowledge-intensive and innovation ecosystems, and boosting international tourism through high-impact engagement events. The overarching vision is to empower Coloradans to thrive in the state's economy, improve quality of life, ensure economic mobility and resiliency, and foster environmental stewardship.
Mar 12, 2025·BoardMeeting
Board
Colorado Tourism Board Meeting Minutes
The Colorado Tourism Board meeting included a presentation on the Denver International Airport's Great Hall Program, updates on passenger numbers and growth opportunities, and a showcase of the "Do Colorado Right" video. Discussions covered board engagement, meeting structure, industry segment representation, staffing shortages in Outdoor Recreation and National Parks, and concerns about a lodging tax bill and its potential impact on tourism. The board also discussed future meeting structure, agenda topics, and industry concerns such as a lift ticket tax in Steamboat and balancing economic benefits with anti-tourism sentiment.
Jan 7, 2025·BoardMeeting
Board
Colorado Tourism Board Meeting Minutes
The Colorado Tourism Board meeting included discussions on diverse funding sources for Destination Marketing Organizations (DMOs), destination stewardship, and collaboration with the Tourism Exchange. The board also reviewed the "Value of Tourism" video, the 2024 year in review, Denver International Airport (DEN) passenger numbers, statewide occupancy rates, and recognition with Four Adrian Awards. Handlebar PR presented media coverage and upcoming efforts, while Kaiti Jacobson provided an industry partnerships update, including Learning Labs, the Colorado Tourism Leadership Journey, the Care for Colorado Coalition, Tourism Day at the Capitol, and the Governor's Tourism Conference 2024.
Extracted from official board minutes, strategic plans, and video transcripts.
