California Institute for Regenerative Medicine Communications Strategy 2026-2027
This communication strategy for the California Institute for Regenerative Medicine (CIRM) aims to increase public awareness and support for its programs and accomplishments. It targets four core audiences: the California public, patients, scientists, and lawmakers. The strategy is built upon four pillars: Create the CIRM Story, Tell the CIRM Story, Deliver the CIRM Story, and Measure Impact, with the overarching goal of ensuring that all stakeholders understand CIRM's value and contribute to its continued success.