Board meetings, strategic plans, and buyer signals from Jerry M. Wallace’s organization
Jul 22, 2026·StrategicPlan
Board
Campbell University Strategic Plan 2026-2031
This strategic plan for Campbell University, spanning 2026-2031, focuses on achieving renewal, growth, and recognition. The plan is structured around four core commitments: ensuring sustainable enrollment growth, strengthening the institution's financial health, maximizing community impact as a vital educational partner, and reinforcing its Christ-centered identity. The overarching goal is to graduate students with exemplary academic and professional skills, preparing them for purposeful lives and meaningful service, all while upholding its Baptist heritage.
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This strategic plan for Campbell University, spanning 2026-2031, outlines a roadmap for renewal, growth, and recognition. It is structured around four core commitments: achieving sustainable enrollment growth by investing in academic programs, enhancing marketing, and improving retention; strengthening financial health through increased net revenue, expanded philanthropic support, and prudent investment in infrastructure and employees; maximizing community impact by becoming a vital partner in economic growth, workforce development, and innovation; and reinforcing the institution's Christ-centered identity and reputation for cultivating servant leaders.
Jan 1, 2019·StrategicPlan
Board
Campbell University Quality Enhancement Plan 2019
The Quality Enhancement Plan (QEP), named WE Write!, focuses on enhancing student writing skills across the undergraduate curriculum. It aims to build bridges between first-year writing courses and selected 200-level courses by converting existing courses to Writing Enhanced (WE) courses. These courses will emphasize guided writing practice, apply a common rubric for assessment, and maintain limited enrollment. The plan also includes providing support for WE instructors through workshops and reading groups to foster a community of practice.
Extracted from official board minutes, strategic plans, and video transcripts.
