Jeremy Eaton

This document outlines the strategic focuses for Northwest Technology Center, structured around key areas. It details initiatives for enhancing Full-Time Career Programs through student and parent engagement, academic progress, and skill development. It also covers growth and retention strategies for Workforce and Economic Development Services, emphasizing customer satisfaction. Further focuses include personnel development, strengthening stakeholder relationships through various outreach activities, and effective management of financial and innovative resources.

This Communications & Marketing Plan for Northwest Technology Center aims to strategically guide marketing activities to fulfill the institution's Mission and Vision. The plan outlines seven key marketing strategies focused on engaging employees, customers, and alumni; increasing daytime program enrollment; raising awareness for Adult Career Development and Business and Industry training; ensuring sending school staff are knowledgeable; and securing stakeholder support. These strategies align with the broader strategic goals of expanding stakeholder awareness, cultivating student success, enhancing organizational efficiency, empowering workforce members, and strengthening community/business relationships.

The strategic plan focuses on full-time career programs, business and industry services and organizational development. For full-time career programs, the plan emphasizes student and parent engagement, communication, grades, attendance, and program progress. For business and industry services, the plan focuses on growth opportunities, customer retention and growth, customer satisfaction, and customer engagement. For organizational development, the plan emphasizes personnel development and stakeholder development. The plan also covers management of resources and operations management.