Apr 1, 2026StrategicPlan
BoardMorris Brown College Marketing Plan 2026
This marketing plan for Morris Brown College aims to enhance its brand recognition and specifically promote its Hospitality Management programs to increase overall college and program-specific enrollment. The strategic priorities include building general college brand awareness and increasing awareness for its Hospitality Management programs through various advertising and communication channels. The plan sets a goal to grow Hospitality Management Program enrollment by 50 percent by December 2026 and to establish these programs as a premier choice within the hospitality and tourism sector.