Holly L. Couturier

This plan outlines a cohesive vision for public investments and revitalization of the East Bay Beach District, a section of the U.S.-31 corridor. It focuses on enhancing pedestrian safety, increasing access, fostering placemaking and recreational opportunities, and promoting diverse business development, all while emphasizing climate resilience. Key strategic goals include improving water access, developing safe pedestrian crossings, completing the sidewalk network, supporting placemaking initiatives, enhancing recreational and housing opportunities, improving bus stops and wayfinding, diversifying food and retail, and protecting natural features and coastal resiliency. The ultimate aim is to transform the area into a vibrant, accessible, and economically thriving destination for residents and visitors.

The East Bay Beach District Corridor Action Plan, adopted by East Bay Township, aims to transform the U.S. 31 Beach District corridor into a vibrant, walkable, and connected community destination. Key focus areas include public investment, redevelopment, and placemaking, with specific goals to enhance public spaces, increase appeal for businesses, residents, and visitors, and attract private investment. The plan outlines infrastructure projects such as pedestrian crossings, sidewalk maintenance, a pedestrian pier, and aesthetic improvements, with financing supported by a Corridor Improvement Authority (CIA) and Tax Increment Financing (TIF).

The East Bay Charter Township's five-year Park & Recreation Plan serves as a roadmap to enhance community well-being and access to recreational opportunities. It is structured around six core goals: enhancing quality of life, preserving natural resources, promoting physical activity, fostering community engagement, ensuring environmental sustainability, and promoting inclusivity. Key priorities include improving ADA accessibility, developing specific park facilities, planning for Hammond Park, establishing a community garden, and enhancing trail mapping and signage. The plan aims to improve residents' physical and mental health, strengthen social cohesion, and encourage greater utilization of the township's natural resources.

The economic development strategy focuses on retaining and attracting investment, creating high-quality jobs, and fostering a balanced economy that supports current and future generations. Key areas of focus include enhancing transportation options, encouraging multi-family housing projects, and promoting growth in key sectors such as tourism, service-oriented industries, and manufacturing. The plan also emphasizes strategic partnerships, community engagement, and sustainable development to ensure East Bay Township remains a dynamic and thriving community within Northern Michigan.