Holley Westbrook

Ithaca College Defining Brand Relevance 2025

This document, titled 'Defining Brand Relevance with Quick Study,' outlines a strategic initiative for Ithaca College to define and implement a relevance positioning. The plan focuses on strengthening the institution's brand through cohesive strategy, consistent presentation, and strategic support for all divisions. Key goals include making interdisciplinary approaches relatable, demonstrating diverse success, leveraging institutional size, and ensuring confident communication. It emphasizes supporting pillars such as interdisciplinary thinking, varied pathways to outcomes, strong relationships, and a unified narrative, with the aim of preparing students for a lifetime of possibilities and achieving strategic objectives.

Extracted from official board minutes, strategic plans, and video transcripts.